Meet the Team

Your Creatives

We’re a boutique creative agency based in Boulder, CO and Asheville, NC. We work with clients locally, virtually, and from all over the world. We play particularly well with passionate entrepreneurs and small businesses ready to jump to the next level. We take the time to get to know you and your vision, because it deeply matters to us — and chances are, we’ll be friends by the time we’re done.

Ryan Oelke

Ryan Oelke

CEO

Ryan provides strategic consulting and direction for clients and the creative team. He has two decades of leadership experience and has served PowerUp clients for the last 10 years since PowerUp’s inception. He has MSEd in counseling psychology, BA in music performance, sound engineering, and Spanish. He has diverse experience in online media and marketing, including creating podcasts that have been downloaded millions of time, and producing a national TV show.

Ryan has an MSEd in counseling psychology, a long-time meditator, has two decades of leadership experience, and a passion and talent for merging the heart of visions, artistry, and relationship with skillful, eloquent execution.

Hari Baumbach

Hari Baumbach

Lead Designer

Hari fell in love with design and creating websites almost two decades ago. She loves the technical as much as the creative aspects of design, but her true passion lies in wanting to use the power of design to create a better world. When you see the amazing branding and designs in our portfolio, you’re seeing the gifts of Hari’s talent. Her process is aimed at truly understanding your needs, your branding aesthetics, and how to best take you through a process that results in design that both you and your audience love.

When she isn’t designing, she can be found outside in nature, cooking, hanging out with her family and friends, making music, or making art.

Jonah West

Jonah West

Lead Developer

Jonah is your WordPress development mastermind and do-it-all guy. He’s been working with the platform for over 10 years and loves to implement efficient and intelligent WordPress solutions. He has considerable experience and depth in not only WordPress, but powerful extension plugins such as Woo Commerce, Woo Memberships, Events Calendar Pro and more. He’s passionate to find solutions that are powerful, reliable, and easy as possible for you to use.

When he’s not in front of a screen, Jonah is out in the beautiful Colorado sunshine hiking mountains, on his bike, or cooking some good food.

Kate Callaghan

Kate Callaghan

Lead Project Manager

Kate is your master guide throughout the entire project. She helps clarify all of the moving pieces, answers all your questions (whether tiny and big), and helps all of us stay on track and feel amazing while we move forward together. Kate has an incredible ability to hold the complexity of large creative projects while helping all of us feel like we’re having fun while we do it.

Kate completed her creative writing degree at Warren Wilson College in Asheville, NC. Additionally, she is a yoga instructor, journalist, and avid hiker of the Blue Ridge Mountains with her husband and her big ol’ cuddly wolfdog, Siva. She also loves playing soccer, cycling, running, and curling up with a good book. Kate also firmly believes there is a best eraser and once did a science project to prove so.